For the first time since they were founded in 1932, RM Williams has announced a global boot ambassador and its none other than actor and Broadway star Hugh Jackman.
Investing in RMW in 2015, Jackman has always been a fan of the company.
“R.M.’s have been a part of my life across the entire journey, from my early stage days to where I am today,” Jackman said.
Taking his new role seriously, Jackman recently visited R.M.Williams’ workshop in Adelaide, where he was introduced as the “Craftsman ambassador” for boots, before touring the boot room and having a go at crafting a pair of boots. He described his love affair with R.M. Williams boots as like “always having a mate with you” through life.
Jackman is also the face of a new global campaign, Undeniable Character, set to launch in April. In a company statement, RM Williams said this campaign “will bring to life the enduring quality of R.M.Williams through the stories of the boots and their wearers. Someone with Undeniable Character has grit, tenacity, determination and a pioneering spirit just like R.M. himself and Hugh Jackman”.
“It’s an honour to be a part of the R.M.Williams family and to wear the brand’s iconic craftsman boot for the Undeniable Character campaign,” Jackman said.
R.M.Williams’ Chief Marketing Officer, Mat Hayward added, “Undeniable Character goes to the heart of the R.M.Williams brand – the grit, the hard work and the tenacity that went into creating the best boots in the world – the Craftsman range. For us, Hugh is the perfect embodiment of Undeniable Character and what it means as a brand, and we’re thrilled to share that story with the world.”